Google Ad-Tech Users Can Target National Security ‘Decision Makers’ and People With Chronic Diseases
Google Ad-Tech Users Can Target National Security ‘Decision Makers’ and People With Chronic Diseases
In a recent report by The Markup, it was revealed that Google Ad-Tech users have the ability to target specific groups of individuals, including national security ‘decision makers’ and people with chronic diseases.
This targeting capability raises concerns about privacy and data security, as it allows advertisers to potentially exploit sensitive information about individuals for commercial gain.
The ability to target national security ‘decision makers’ could have far-reaching implications, as it could potentially be used to influence political decision-making and national security strategies.
Similarly, targeting people with chronic diseases raises ethical concerns about privacy and the potential for discrimination based on health conditions.
As a result of this report, there are calls for increased transparency and oversight in the digital advertising industry to prevent the misuse of sensitive personal information.
Google has stated that it prohibits the use of its ad platforms for targeting individuals based on sensitive categories, including health conditions. However, the report suggests that these policies may not be effectively enforced.
It is essential for regulators and policymakers to address these concerns and ensure that individuals’ privacy and data security are protected in the online advertising ecosystem.
Overall, the revelation that Google Ad-Tech users can target national security ‘decision makers’ and people with chronic diseases highlights the need for greater accountability and transparency in digital advertising practices.